LANA Music Sales
/From the time LANA opened its online store (May 16th, 2018) through December 31, 2022, we have had 945 transactions.
In the first three quarters of this fiscal year, April through December 31, 2022, we had a total of 251 sales, both domestic and international, pulling in a sales total of $2, 815.
Among these transactions, we received 76 orders for music books, for a grand total of $737.
Also of note, we had 12 orders for paid downloads and 107 free downloads.
Additionally, LANA has had 25 new memberships and renewals via our website, and 22 orders for miscellaneous items such as tuning forks, Madonna postcards, lyre accessories, and other items.
Our 30% holiday discount gave us a boost with a December sales total of $589.
This discount program continues through February with 30% off all Raimund Schwedeler music books.
A more in-depth look at our music sales will be included in LANA’s annual report that comes out in May 2023.
Sally Willig, for the LANA Music Sales Program